Digital agency: white-label SEO retainer

Situation

Our agency partner needed more bench strength than a single strategist could credibly offer, while their clients still expected a clear monthly story of what changed and why. The work sat at the intersection of technical fixes, content, and reporting, without a template that made that feel routine.

What we focused on

• White-label reporting: Your logo, your story, our annotations where useful.
• Prioritisation: Impact/effort framing your account teams could defend.
• Client calls: Optional attendance as “your team”, never competing for relationship.

Outcome

Higher client retention for the partner and fewer emergency escalations.