7 July 2024
Sector: Agency partnership
Focus: White-Label for Agencies, Google Ads & Performance Marketing
Situation
Creative was changing daily, but tracking broke often enough that nobody trusted the read. When results wobbled, the client’s instinct was to blame the ads, even when the landing experience was doing part of the damage.
What we focused on
- Shared ticket flow: One place for URL, UTMs, and expected conversion events.
- QA scripts: Repeatable checks after each deploy, mobile and desktop.
- Speed: LCP-sensitive templates for paid traffic, not generic blog pages.
Outcome
Cleaner experiment velocity and fewer wasted media days on broken landers.