24 September 2020
Sector: Media / publishing
Focus: Website Design & Development
Situation
Ad revenue was under pressure, so membership had been layered onto a site that was never really designed for it. SEO was suffering from duplicate and thin routes that kept multiplying because publishing teams were stretched.
What we focused on
- Entitlements: Clear rules for previews, upgrades, and cancellations, fewer edge-case bugs.
- Template discipline: Structured fields so headlines and schema stayed consistent at scale.
- Speed: Caching strategy that respected logged-in states and personalised modules.
Outcome
Higher conversion to paid tiers and a technical foundation the editorial team could extend.