Brand: Shopify B2B and retail storefront

Situation

Trade customers needed pricing, approvals, and sane reorder paths, while the consumer side still needed a proper brand story. Inventory and product truth had to stay single-source, even though the two audiences read the catalogue with different questions in mind.

What we focused on

• Catalog strategy: Variants and packs that matched how warehouse actually picked and shipped.
• Trade flows: Applications, credit limits, and reorder paths without breaking consumer checkout.
• Integrations: ERP sync with conflict rules when stock or price disagreed.

Outcome

Fewer order errors and a site merchandising could merchandise without nightly spreadsheets.