Corporate rebrand: headless marketing site

Situation

The rebrand had a fixed launch date, but the legacy CMS fought reuse: components did not compose cleanly, and every exception became a dev ticket. URL structure and redirects needed a plan, or the refresh would quietly cost search equity.

What we focused on

• Content model: Components mapped to real publishing workflows, permissions and previews tested early.
• Performance budget: LCP and CLS guardrails enforced in CI, not “fix it later.”
• Migration: Redirects, sitemaps, and Search Console cutover with a rollback plan.

Outcome

On-time launch with improved Core Web Vitals and editors who could ship without dev for every page.