15 May 2023
Sector: E-commerce / consumer electronics
Focus: Website Design & Development, Shopify
Situation
Returns spiked when shoppers picked the wrong fit, while compatibility detail lived in reviews and forum threads. Support volume jumped before peak season because the site was not doing enough of the explaining upfront.
What we focused on
- Finder UX: Shopify metafields driving step-by-step compatibility, no guesswork grids.
- PDP clarity: Variant selectors and “fits these models” blocks maintained from one spreadsheet source.
- Returns: Policy and packaging messaging upfront, fewer hostile chargebacks.
Outcome
Material drop in misfit returns and calmer peak-season support queues.