6 October 2021
Sector: B2B / wholesale
Focus: Website Design & Development, Shopify
Situation
Most orders still lived in spreadsheets and phone calls, while the public site read like a brochure. Buyers were asking for self-serve reorder and clearer catalogue truth, and the sales team was tired of retyping the same answers.
What we focused on
- B2B features: Company accounts, price lists, and payment terms aligned to credit reality.
- Catalog hygiene: Metafields for specs, search and filters that matched how buyers thought.
- Ops handover: Admin training for the internal owner, documentation for fulfilment edge cases.
Outcome
Meaningful shift from phone-only reorder to online lines, fewer order-entry mistakes.