Franchise retail: local store pages on Oxygen

Situation

Franchisees were editing pages in their own style, which quietly fought national campaigns. Store hours and Google Business listings drifted away from what the site said, and customers noticed before head office did.

What we focused on

• Local template: Oxygen child layout with locked global header/footer and editable local zones.
• Offer rules: National campaign banners injected centrally, franchisees could not break pricing claims.
• Hours sync: Single source for special hours feeding site and structured data.

Outcome

Fewer brand breaches and cleaner local search signals across the network.