Independent high school: enrolment hub and open days on Oxygen

Situation

Open day and tour information was scattered, forms duplicated, and the mobile journey did not match how parents actually researched schools. Small frictions at enquiry time turn into a lot of registrar follow-up.

What we focused on

• Enrolment hub: A single Oxygen-driven landing pattern linking tours, fees at a glance, and scholarship entry points.
• Forms and tracking: Consistent CTA blocks and thank-you routes so marketing could see which channels fed enquiries.
• Brand system: Typography and component limits so new campaign pages stayed on-brand without one-off CSS.

Outcome

Higher confidence in enquiry quality, fewer duplicate questions to the registrar, and faster campaign turnarounds each intake season.