Allied health group: multi-location WordPress on Oxygen

One design system, per-clinic hours and team, and booking handoffs that did not duplicate content.

13 February 2022

Sector: Healthcare

Focus: Website Design & Development, WordPress, Oxygen Builder

Situation

Clinics shared a brand but ran different services and booking tools, which invited duplicate copy and local SEO headaches. Patients should not have to guess which location page is authoritative.

What we focused on

  • Content model: Structured fields for services and practitioners, reused in listings without copy-paste.
  • Oxygen components: Cards and FAQs consistent across locations with local overrides only where needed.
  • Accessibility: Contrast, focus states, and heading order checked on key templates.

Outcome

Clearer patient journeys and stronger local relevance without five separate microsites.

Have a Project for Us?

Tell us where you're headed, and we'll show you how we can help you get there.

Let's chat