13 August 2024
Sector: Engineering
Focus: Website Design & Development, WordPress, Oxygen Builder
Situation
Wins were often under NDA, so the site could not name names even when prospects wanted proof. The team needed a way to show credibility without breaching confidentiality or sounding vague.
What we focused on
- Case pattern: Oxygen templates for problem, constraints, approach, outcome, no client names required.
- Sector filters: Tags for infrastructure, water, transport, search and navigation aligned.
- Downloads: Controlled capability statement PDFs with version dates.
Outcome
Stronger shortlists in tenders without compliance arguments about what could be published.