RTO: course marketing and enrolment CTAs on Oxygen

Situation

Course pages echoed brochure PDFs, enrolment links went stale, and mature students were squinting at long blocks of text on phones. None of that helps someone decide quickly whether to enquire.

What we focused on

• Course template: Oxygen layout with intake rounds, fees summary, and pathway links, one pattern per cluster.
• CTA clarity: Primary actions tested on real devices, no tiny links buried in walls of text.
• Governance: Disclaimer and policy blocks with owners so updates did not silently go stale.

Outcome

Better conversion to enquiry and fewer compliance gaps on public course pages.