Cleaning franchise: quote funnel and territory pages

Situation

National campaigns and local pricing were stepping on each other, and quote volume was high but full of misfits. The franchise needed local differentiation without turning SEO into a race to the bottom.

What we focused on

• Territory landings: Oxygen local templates with map and service scope, unique copy where it mattered.
• Quote logic: Questions that filtered commercial vs residential before the franchisee saw the lead.
• Schema: LocalBusiness and service area markup aligned to operational reality.

Outcome

Better lead quality for franchisees and fewer pricing disputes from mismatched expectations.