Agribusiness: regional brand refresh on WordPress and Oxygen

Product storytelling, distributor finder, and seasonal campaign slots.

9 June 2024

Sector: Agriculture

Focus: Website Design & Development, WordPress, Oxygen Builder

Situation

The site was held together with legacy patches, seasonal campaigns needed quick landings, and the distributor list was still a PDF. Field teams were embarrassed to share the URL on customer calls.

What we focused on

  • Campaign landers: Oxygen sections for seasonal pushes, re-skinned from a parent template.
  • Locator: Structured stockist data with filters, maintainable without a developer each quarter.
  • Performance: Rural connectivity considered, lighter defaults on image-heavy pages.

Outcome

Faster seasonal go-lives and fewer “where can I buy?” calls for the internal team.

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