Industry association: custom theme and member portal entry

Public marketing plus gated resources, roles, renewals, and search that members could use.

10 December 2021

Sector: Membership / association

Focus: Website Design & Development, Custom WordPress theme

Situation

Member content lived in another system with a different UX, which made renewals and lapsed-member journeys feel bolted on. People should not need a map to find what their membership includes.

What we focused on

  • Theme architecture: Shared header and auth-aware navigation, marketing and member areas felt one product.
  • Gated patterns: Templates for standards, PDFs, and webinars, permissions tested per role.
  • Search: Member resource index with filters, practical for working engineers, not just SEO pages.

Outcome

Higher engagement with standards content and fewer “where do I log in?” calls to the secretariat.

Have a Project for Us?

Tell us where you're headed, and we'll show you how we can help you get there.

Let's chat