23 January 2023
Sector: Enterprise
Focus: Systems & Integrations, Consulting
Situation
Years of campaigns had been layered on top of each other, consent fields did not line up everywhere, and deliverability was starting to wobble. Nobody wanted to add more AI on top of a shaky foundation.
What we focused on
- Inventory: Every active journey mapped to owner and business outcome.
- Consent model: Aligned to legal interpretation, practical for editors.
- Sunset: Retired assets with redirects and archive policy, no ghost links.
Outcome
Better deliverability and faster campaign builds on a foundation people trusted.