18 April 2020
Sector: Not-for-profit
Focus: Social Media, Consulting
Situation
Campaign bursts depended on a handful of staff, consent for stories was informal, and reporting leaned on vanity metrics that did not help the next ask. The team cared deeply; the process had not caught up.
What we focused on
- Consent workflow: Clear capture for photos and quotes, lightweight but defensible.
- Campaign structure: Hero story, proof, ask, repeatable modules volunteers could help produce.
- Reporting: Tied social to donations and volunteer sign-ups where tracking allowed, no fake precision.
Outcome
More confident publishing and leadership reporting that connected to real organisational goals.