Multi-location health provider: local profiles and reviews

Bring locations under one brand system while leaving room for genuine local detail.

3 January 2020

Sector: Healthcare

Focus: Social Media, SEO & Search Strategy

Situation

Location pages were competing with each other in search, review responses were uneven, and hours or services quietly drifted from what people experienced on the ground.

What we focused on

  • Governance: Who could post, approve, and respond, written down, not tribal knowledge.
  • Local truth: Single source for hours, services, and phone numbers feeding social and local SEO.
  • Crisis comms: Lightweight templates for sensitive topics, without sounding robotic.

Outcome

Higher trust signals in local search and fewer “wrong number / wrong hours” complaints on social.

Have a Project for Us?

Tell us where you're headed, and we'll show you how we can help you get there.

Let's chat