10 June 2020
Sector: Manufacturing / industrial
Focus: Social Media
Situation
Leadership wanted visible expertise from technical staff, but engineers worried about saying the wrong thing and marketing worried about off-brand posts. The programme had to lower risk, not just ask for courage.
What we focused on
- Guidelines: Short, practical do/don’t, not a 40-page policy nobody reads.
- Snippets: Approved talking points and links so sharing took minutes, not hours.
- Measurement: Reach and engagement with qualitative review, not leaderboard gimmicks.
Outcome
Steady increase in credible third-party visibility without a compliance incident.