Large eCommerce: crawl budget and index bloat clean-up

Situation

Facets and parameters had exploded the indexed URL space, while important categories crawled slowly. Server logs were showing waste, but the team needed a prioritised fix path, not a 200-slide theory deck.

What we focused on

• Facet policy: What to index vs canonicalise, explicit rules per parameter class.
• Internal linking: Anchor text and hub structure that matched business priority.
• Measurement: Segmented performance, template vs product vs informational.

Outcome

Improved crawl efficiency and clearer ranking movement on money pages.