29 January 2024
Sector: Retail
Focus: SEO & Search Strategy, Consulting
Situation
Rankings moved after a redesign went live, and nobody could agree whether it was speed, information architecture, or links. Without a disciplined read, teams talked past each other while traffic softened.
What we focused on
- Forensics: Segmented GSC analysis, page type and query intent patterns.
- Fix sequencing: Highest revenue risk first, no random tweak sprints.
- Guardrails: Pre-launch SEO checklist embedded in release process going forward.
Outcome
Meaningful recovery window and a process that prevented repeat disasters.