15 October 2023
Sector: Franchise
Focus: SEO & Search Strategy
Situation
Location pages duplicated each other, review practices flirted with gating risk, and NAP inconsistencies had spread across directories. Local SEO rewards consistency; the footprint had grown faster than governance.
What we focused on
- Template governance: Localised fields only where they should differ.
- Citation hygiene: Prioritised high-impact directories, no spray-and-pray.
- Reporting: Roll-up and drill-down franchisees could act on.
Outcome
Meaningful local pack gains in priority metros without a governance nightmare.