7 December 2023
Sector: B2B SaaS
Focus: SEO & Search Strategy, Social Media
Situation
Traffic was flat, publishing felt random, and sales said the blog was not helping live conversations. The team did not need more volume; they needed a tighter set of problems to own.
What we focused on
- Intent mapping: Clusters tied to buying questions, not vanity top-of-funnel only.
- Briefs: Structure, internal links, and CTA aligned to pipeline stages.
- Refresh cadence: Existing posts updated on evidence, not calendar theatre.
Outcome
Growth in qualified organic sessions and assets sales actually referenced.