14 July 2025
Sector: Retail
Focus: Google Ads & Performance Marketing, Website Design & Development
Situation
Product titles and GTIN hygiene were hurting eligibility, and Performance Max creative asset groups had been treated as an afterthought. The algorithm cannot compensate for a feed that fights itself.
What we focused on
- Feed QA: Structured checks for missing attributes and disapprovals.
- Creative coverage: Asset groups aligned to margin and seasonality, not one blob.
- Measurement: Supplemental feeds and offline imports where needed, honest about gaps.
Outcome
Better Shopping/PMax efficiency and fewer “why is this SKU not serving?” mysteries.