9 August 2021
Sector: Technology scale-up
Focus: Consulting
Situation
The product roadmap and the marketing calendar were pulling in different directions, and sales was telling a third story again. Teams needed a shared narrative with owners, not another brainstorm wall.
What we focused on
- Constraints first: Budget, people, and compliance, on the table day one.
- Sequencing: What had to happen before paid scale, honest about dependencies.
- Metrics: North-star and guardrails leadership agreed to review monthly.
Outcome
A shared narrative and a plan that didn’t collapse the week after the workshop.