Overview
Marketing automation promises “right message, right time” - but delivers chaos when events multiply, identifiers don’t line up, and nobody remembers which journey owns what. We wire automation with naming conventions, event catalogs, and tests - so marketing can iterate without engineering every tweak.
Where this helps
- Lifecycle marketers running multi-step journeys across email and ads
- Product-led growth funnels mixing product events with CRM state
- Teams consolidating tools after mergers or stack sprawl
What we focus on
- Event design - Meaningful names, minimal PII in payloads, versioning discipline
- Identity resolution - Email, external IDs, anonymous→known transitions
- Cadence & suppression - Respecting unsubscribes, fatigue, and legal constraints
- Observability - Dashboards or logs marketing can trust when numbers look “off”
How we work
We align with CRM ownership boundaries - who is system of record for which fields - before automating at scale.