Overview
Most serious SEO damage is self-inflicted during migrations: dropped URLs, broken redirects, lost internal link equity, or analytics that quietly double-counts conversions. We run audits and migration programs that treat search as a launch criterion, not a postmortem.
Where this helps
- Replatforms (CMS, domain, or IA overhaul) where organic traffic is material
- M&A or rebrands consolidating properties
- Teams that want an independent read on technical and content risk before signing off
What we focus on
- Baseline & benchmarking - Indexation, rankings snapshot, crawl health, top landing paths
- URL & redirect mapping - Rules, exceptions, chains to avoid, testing methodology
- Content parity & consolidation - Merge, prune, or refresh decisions with rationale
- Tracking continuity - GA/GTM events, Search Console properties, ad pixels
How we work
We’re explicit about go/no-go checks near cutover and rapid response in the first weeks - where technical SEO fixes dominate outcomes. For builds, we coordinate with web delivery so SEO isn’t “sprinkled on” at the end.