← Google Ads & Performance Marketing
Overview
Shopping and Performance Max put product data at the centre of Google’s automation. That’s powerful when feeds are truthful and measurable - and expensive when SKUs, titles, GTINs, or exclusions are sloppy. We treat Merchant Center like source code: versioned intent, clear rules, and diagnostics you can understand.
Where this helps
- Retailers scaling product breadth where manual keywording doesn’t scale
- Brands moving from Smart Shopping-era habits to PMax with clearer guardrails
- Teams needing tighter alignment between margin, stock, and promotion calendars
What we focus on
- Feed quality - Titles, attributes, variants, disapprovals, and supplemental feeds where they help
- Campaign architecture - Asset groups, listing groups, brand vs non-brand policy (as appropriate)
- Creative & landing synergy - Not fighting the algorithm with weak product detail pages
- Measurement - Conversion value rules, enhanced conversions where appropriate, sanity checks vs platform optimism
How we work
Automation still needs strategy: audience signals, exclusions, and commercial logic that reflect how you actually make money. We coordinate with web and SEO when product URL stability and content depth affect both paid and organic shopping surfaces.