Electrical contractor: lead-gen site with quote requests

Situation

Calls were coming from Google, but the site did not spell out service areas clearly enough to set expectations. Forms attracted spam, and the mobile layout made it harder than it needed to be to get a quote started.

What we focused on

• Oxygen templates: Location and service templates with shared hero and trust blocks, consistent NAP.
• Forms & spam: Honeypot and validation without punishing real customers on phones.
• Tracking: Conversion events wired cleanly for Ads and organic reporting.

Outcome

More qualified enquiries and fewer “are you in my suburb?” phone calls burning dispatch time.