SEO Audit Checklist

Technical foundations

• Site is crawlable (no accidental blocks in robots.txt)
• SSL certificate is valid and enforced
• Canonical URLs are set correctly
• Sitemap exists and is submitted
• Page titles and meta descriptions are unique and relevant

Content and structure

• Clear heading hierarchy (H1 → H2 → H3)
• Internal links connect related content
• Key pages are within 3 clicks of homepage
• Content answers clear user intents

Performance

• Core Web Vitals meet targets
• Images are optimised (format, size, alt text)
• No render-blocking resources where avoidable

Local and schema

• Contact details are consistent site-wide
• Organisation schema is present
• Local business schema if applicable

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