Search Engine Optimisation is the process of managing your organic online presence so your website is presented as the most relevant resource on the internet when people use a search engine. Blackgate offer extensive Search Engine Optimisatin services to help make your website more relevant and increase its exposure.

Relevance

Relevance is one of the fundamental factors of SEO. A search engine determines how relevant a webpage is based on a number of factors including website content, online directory presence and even user engagement.

Importance

Factors such as inbound links and social signaling along with map presence and the user's location data is used to further refine importance.

Segmentation

This is the concept of changing the results delivered based on what is known about the user. The user's physical location can influence the search results returned for a search term such as [car dealer]. Other factors such as browser history, Google+ connections and even time of day can customise the search results returned for each user.

Diversity

Search engines like to diversify their results. Even if the relevance and importance signals suggest that a given web page should rank third in the search results, if the page is very similar to the first and second results, the search engine may choose to show a different result in the third spot instead.

Quality

A search engine may find that a page on a site is relevant and important or popular, but it may still not be a quality page. For that reason, search engines have algorithms to measure the quality of a page.

Trust

You can have a site that is relevant and authoritative, but there are valid reasons to not trust their motives. For practices that are in violation of a search engine's guidelines such as selling links from their website, the search engine may choose to demote the ranking of the pages on that site.